Buzzing About On A Vespa

Now Piaggio is getting into the act with the release of a retro-inspired Vespa. The new Vespa S, with its rectangular headlamp, trimmed down mudguard and racy-looking back light, is designed to appeal to Italian youths who have heard about the famous 50 Special model from parents or grandparents.

The Vespa 50 special first appeared in 1969 and rapidly became a favorite because it was light, sporty and seemed to represent the freedom of youth. Original models are still highly sought after and the bike’s cult status was confirmed a few years ago when teen band Lunapop sang its praises in their smash hit ‘50 Special’.

The scooter’s modern version comes in 50cc and 125cc versions and will sell respectively for 2,500 and 3,200 euros.

Piaggio introduces retro-like Vespa S scooter

NEW VESPA S SCOOTER

Piaggio has a new scooter model on the market, claiming the Vespa S is a direct descendent of its 50 Special and Primavera.

The idea, apparently, is to appeal to the Italian youth who may have heard tales of those older models from their parents - and indeed the fun they had riding them in the late 60s and early 70s.

Saying that, it does look not unlike a modern Vespa, with the addition of the rectangular headlight, trimmed-down mudguard and sporty rear light. There's a choice of 50cc and 125cc and a variety of colour-schemes, each with its own accessories - with prices at 2,500 Euros for the 50cc and 3,200 for the 125cc.

Find out more at the Official Vespa website (translated from Italian)

For more of the same with a contemporary twist, check out our newly-launched Switched On Set website